Created: Thu, 21 Aug 2014 07:20:06 EST
Updated: Thu, 21 Aug 2014 07:20:06 EST
ST. PAUL, Minn. (AP) — In Minnesota's U.S. Senate race, the investment banker is cracking jokes on TV while the former "Saturday Night Live" performer lectures about financial products.
Republican Mike McFadden's early ads show him taking a punch from a pint-sized football player, joking about removing his son's stitches himself and questioning Sen. Al Franken's ability to back a boat trailer down a ramp.
Franken has so far played it safe with issue-based ads focusing on his accomplishments since 2009.
One communications expert said McFadden's approach makes sense for a political first-timer who needs to introduce himself to voters. Kevin Sauter of the University of St. Thomas says he expects the ads to get heavier as the campaign progresses.