Reaching Latinos: Media vies for a winning formula

Tools
  • Print
  • 0 Comments
By AP

Created:

Updated: Thu, 03 Apr 2014 04:15:43 EST

MIAMI (AP) — Reaching the nation's 55 million Latinos has become gospel for mainstream media giants. But capturing this fast-growing audience is proving tricky to networks and websites.

Take CNN's latest attempt at a Spanish-language broadcast targeting U.S Latinos. The broadcaster axed its CNN Latino domestic Spanish-language service after one year for failing to meet revenue expectations. The NBC Latino website folded in January after just 16 months, despite producing thousands of original stories. Even the much-heralded Univision and ABC joint venture Fusion is still experiencing growing pains.

One challenge: many in the audience today are second- and third-generation Latinos. They want more stories that include them but don't want to be walled off in a Latino-only box.

What's on WGXA

What's On Now

6:00 PM - Modern Family

What's On Next

6:30 PM - Two and a Half Men

Tonight

8:00 PM So You Think You Can Dance

10:00 PM WGXA News @ 10pm

What's On Now

6:00 PM - WGXA News @ 6

What's On Next

6:30 PM - ABC World News with Diane Sawyer

Tonight

8:00 PM The Middle

8:30 PM The Goldbergs

9:00 PM Modern Family

9:30 PM The Middle

10:00 PM Motive