WKU reaching nationally for new students

Tools
  • Print
  • 0 Comments
By AP

Created:

Updated: Tue, 24 Dec 2013 02:15:43 EST

BOWLING GREEN, Ky. (AP) — Western Kentucky University is extending its gaze and reach far and wide in a quest for new students.

The university in Bowling Green recently purchased 83,000 names from ACT, a national student testing service, and about half of those students will be targeted right away with direct mail promotion.

Chief Marketing Officer Stacey Biggs told The Daily News (http://bit.ly/1cm2XS9 ) the new advertising campaign slogan is "It is all within my reach."

The campaign augments other student recruitment efforts, including dual enrollment agreements with colleges in the Kentucky Community and Technical College System and agreements out of state in Indiana through WKU-Owensboro and Volunteer State Community College in Gallatin, Tenn.

Personalized letters from Western Kentucky will also go out to prospective students in Kentucky, Georgia, Illinois, Florida and Tennessee.

___

Information from: Daily News, http://www.bgdailynews.com

What's on WGXA

What's On Now

4:00 AM - Paid Program

What's On Next

4:30 AM - Paid Program

Tonight

8:00 PM Family Guy

8:30 PM Brooklyn Nine-Nine

9:00 PM New Girl

9:30 PM The Mindy Project

10:00 PM WGXA News @ 10pm

What's On Now

2:00 AM - ABC World News Now

What's On Next

5:00 AM - America This Morning

Tonight

8:00 PM Extreme Weight Loss

10:00 PM Celebrity Wife Swap