Created: Tue, 24 Dec 2013 02:15:43 EST
Updated: Tue, 24 Dec 2013 02:15:43 EST
BOWLING GREEN, Ky. (AP) — Western Kentucky University is extending its gaze and reach far and wide in a quest for new students.
The university in Bowling Green recently purchased 83,000 names from ACT, a national student testing service, and about half of those students will be targeted right away with direct mail promotion.
Chief Marketing Officer Stacey Biggs told The Daily News (http://bit.ly/1cm2XS9 ) the new advertising campaign slogan is "It is all within my reach."
The campaign augments other student recruitment efforts, including dual enrollment agreements with colleges in the Kentucky Community and Technical College System and agreements out of state in Indiana through WKU-Owensboro and Volunteer State Community College in Gallatin, Tenn.
Personalized letters from Western Kentucky will also go out to prospective students in Kentucky, Georgia, Illinois, Florida and Tennessee.
Information from: Daily News, http://www.bgdailynews.com