Annual EEO Public File Report Form
Covering the Period from December 01, 2012 to November 30, 2013
Station(s) Comprising Station Employment Unit: WGXA
Section 1: Vacancy Information
Total Number of Persons Interviewed During Applicable Period: 89
Section 2: Recruitment Source Information
During the reporting period, no local organization requested notification of allfull-time vacancies.
Section 3: Outreach Initiatives
WGXA regularly hosts students interested in acquiring the skills needed for broadcast employment as interns. WE had two interns in the News department during this reporting period, one from the spring semester and one from the fall semester. Both interns were students at Georgia State University in Atlanta. These interns were exposed to the process of generating story ideas for the newscasts, gathering video and interviews to build a story, writing a script, shooting a standup, editing a package and presenting a package intro and tag during a newscast. These interns also witnessed reporters gathering video for a vosot and a soundbite for a vosot during a newscast and exposed to the process of building a rundown and executing a newscast.
WGXA staff discussed their careers in journalism and TV news at the following venues: Fort Valley State University, Steward Chapel AME Church Vacation Bible School, Weaver Middle School, St. Peter Claver School, Sonny Carter Elementary School, Jesse Rice School, Riverside United Methodist Church, Virginia College Communications class and Savannah State University. The news director met with faculty from Georgia College State University to discuss classroom vs. real-world education and training for young journalists.
During the reporting period the station hosted a Severe Weather Preparedness Expo during which our meteorologists manned a booth and discussed careers in broadcasting in general and careers in meteorology in particular with attendees of the Expo.
In July 2013 the station engaged a talent coach from Talent Dynamics to work with our anchors to increase their skill levels.
During the reporting period the station invested in updated technology for the newsroom and the Sales/Traffic department. Training was provided to personnel that taught them with the skills and techniques that would qualify them to compete for higher level positions, both in-house and at other stations. In the newsroom training was provided for ENPS, editing on Adobe Premiere, posting to the website, WSI weather system and Storm Max. The sales/traffic personnel received training on the OSI traffic system, AdConnections avail system and Matrix CRM and sales analytics software.
Ongoing – Regularly scheduled sales staff training by the station sales management team.
Sales Training Program: Program designed to give AEs a better understanding of the fundamental building blocks of a successful sales operation. With higher level AEs, more in depth training is used to groom for management. Topics trained are as follows: Prospecting, qualifying, needs analysis, uncovering and developing client budgets, proposal development, ratings and share points and how these metrics affect transactional business.
Ongoing – Station tours to different organizations that explain the technical and the news side of the business. Tours were briefed on all departments at the stations, given information on education needed for various broadcast careers.